Sara Ammari

Social Media Coordinator


  • MY STORY

    Every brand has a story to tell. This story creates a connection between the consumer and the brand. I believe that consumers buy into the story of a product/service that they feel reflects their own story.
     

    As a social media coordinator, I work with clients to define what their story is and how to highlight their unique identity through various social media tactics.

    Most recently, I was a Social Media Coordinator at SDI Marketing where I worked with several clients. My specialties include content strategy, brand awareness, community management, and implementation of a multi-social platform strategy.

  • MY EXPERIENCE

    My work and volunteer experience from 2016 to present day

    SDI Marketing

    Social Media Coordinator

    July 2017 - May 2019

    • Developed, executed and managed a comprehensive social media marketing strategy;
    • Provided day-to-day management of social media accounts; 
    • Measured the social media efforts against established KPIs to assess the performance;

    ICCIT Council

    Vice President Marketing

    April 2016 - April 2017

    • Create engaging content on ICCIT Council social media pages;
    • Maintain ICCIT Council's brand online;
    • Create social media campaigns that increase engagement;
    • Promote events and initiatives held by ICCIT Council; 

     

    JDRF Peel/Halton

    Marketing & Communications Intern

    September 2016 - December 2016

    • Assisted on various marketing projects specific to the JDRF initiatives; 
    • Developed social media content that integrated the JDRF mission and brand;

    JDRF Walk to Cure Diabetes

    Communications Co-Chair

    January 2016 - Present

     

    • Work collaboratively with the representative of the Peel/Halton region to outline potential opportunities to engage and reach the specific audience for the region

    LE CHATEAU

    Key Holder

    August 2014 - August 2017

    • Managed a team of sales associates in the absence of upper management
    • Achieved sales goal set by management by assisting clients in finding products
    • Provided better customer service through interaction with the customers

  • MY WORK

    Snapshots of a variety of the projects I have worked on throughout my various positions

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    'Dress to Impress' Campaign

    ICCIT Council x LE CHATEAU Collaboration

    Led a collaborative campaign between ICCIT Council & LE CHATEAU to create monthly content pieces.

    The purpose of this campaign was to feature different LE CHATEAU products and provided students with styling tips on how to dress for different professional situations.

    The campaign was published across ICCIT Council's Facebook, Twitter, and Instagram.

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    E-mail Newsletter

    ICCIT Council - MailChimp

    Produced a monthly e-mail newsletter using Mail Chimp (an e-mail marketing tool) that featured ICCIT Council's various events and initiatives. Examples of the e-newsletters are featured below:

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